PARTNER RESOURCE

Your guide to growing with functional labs

Everything you need to identify the right clients, position testing naturally, and build a revenue stream that runs alongside your existing practice.

3×
Average client retention when labs are included in a program
$5K+
What partners earn per month by offering functional testing at their own pricing
100%
Of the logistics handled by HealSoma — you just offer the service

Who are the right clients for labs?

You don't need to pitch labs to everyone. These are the three client profiles where functional testing creates the most value — and the easiest yes.
HIGH FIT

The frustrated optimizer

Doing everything right but still feels off, low energy, brain fog, weight that won't budge.
  • Tried everything with no results
  • High health consciousness
  • Has seen multiple providers
  • Motivated and ready to invest
Recommended:
Foundations Panel or Tier 1 Metabolic
HIGH FIT

The hormone navigator

Perimenopause, postpartum, or hormonal shifts. Mood swings, irregular cycles, sleep disruption.
  • Fatigue and mood together
  • Doctor said "normal"
  • Tracking symptoms but missing root cause
Recommended:
Tier 2 Hormone and Thyroid or DUTCH
STRONG FIT

The performance seeker

Athlete or biohacker who wants to optimize.
  • Talks about performance and output
  • Already tracks HRV and macros
  • Data-driven and action-oriented
Recommended:
Tier 3 Comprehensive or NutraEval

How to position labs in your offer

Labs aren't a separate product you sell. They're a natural upgrade to the work you're already doing — and a revenue stream you control.

For coaches — in a discovery call

Part of how I work with clients is making sure we're not guessing. I offer functional lab testing — it shows us exactly what's happening inside your body so we can build your program around real data, not assumptions.

Position it as part of your methodology and price it into your program — not an add-on you awkwardly pitch at the end.

For trainers — when a client plateaus

When clients hit a wall and we've already adjusted training and nutrition, it's usually something internal. I offer labs that show us exactly where the block is — hormones, inflammation, metabolic function.

Frame it as problem-solving. Clients who are frustrated are the most ready to invest in answers.

For medspas — at intake or consult

We offer a functional health panel that looks at the root cause of what you're experiencing — hormones, gut health, metabolic function. It helps us personalize your treatment plan from day one.

Elevates your service offering and creates a premium, data-driven client experience competitors can't match.

THE CORE REFRAME

You're not selling a lab test. You're offering your client a map of their own body — so the work you do together actually hits the target.

3 ways to build labs into your business

Bundle into your program — prepay HealSoma at wholesale, charge clients your own rate as part of the program. Most partners add $300–$500 to their program price and pocket the difference.
Offer as a standalone service — charge clients directly for the lab, prepay HealSoma at wholesale on the backend. Simple, clean, and fully in your control.
Lab review sessions — once results arrive, offer a paid session to walk clients through findings and next steps. Creates a recurring billable touchpoint with zero extra overhead.

What labs cost, and what you can earn

You prepay HealSoma at wholesale pricing. You set what you charge clients. Most partners mark up 30–50% — some more. The margin is yours to keep.

Foundations Panel — the best place to start

The most accessible entry point. Easy for clients to say yes to.

Wholesale: $257

You set the retail price
  • Fatigue
  • Low energy
  • General wellness baseline
  • Clients new to functional testing
  • Easiest entry point for new partners
  • High perceived value at any markup

Tier 1 — Metabolic

Wholesale: $299

You set the retail price

Best for:

  • Weight loss resistance and blood sugar concerns
  • Body composition-focused clients
  • Athletes optimizing recovery and fuel utilization

Tier 2 — Hormone and Thyroid

Wholesale: $507

You set the retail price

Best for:

  • Women in perimenopause or postpartum
  • Mood, sleep, and cycle irregularities
  • Clients who have been told their labs are normal but still feel off

Tier 3 — Comprehensive Longevity, Prevention & Performance

Wholesale: $699

You set the retail price

Best for:

  • Clients who want the most complete picture of their health
  • Longevity and prevention-focused individuals
  • High performers optimizing across all systems
  • Clients who have already completed a foundations or metabolic panel and want to go deeper

Specialty Panels

DUTCH

Wholesale: $545

Advanced hormone mapping, best for complex cycle and adrenal cases.

GI-MAP

Wholesale: $575

Comprehensive gut health analysis, best for digestive issues and immune concerns.

NutraEval

Wholesale: $699

Full nutrient and metabolic profile, best for performance optimization and complex fatigue cases.

Most partners offering 3–5 labs per month at a modest markup are generating $1,500–$5,000+ in additional monthly revenue — with zero lab logistics on their end. HealSoma handles ordering, authorization, and result delivery.

Ready-to-use content prompts

Use these to educate your audience and drive interest before they ever get on a call with you. Copy, customize, and post.

Instagram Caption
Your bloodwork came back normal — but you still feel exhausted. Here's why. Standard labs check a narrow range. Functional labs look deeper — hormones, thyroid, gut markers, inflammation, nutrient levels. That's the difference between being told you're fine and finally understanding why you're not. I now offer functional lab testing to my clients — no long waits, no insurance gatekeeping, just real answers. DM me LABS if you want to know how it works.
Instagram Story / Reel
Slide 1: "If your doctor said your labs are normal but you feel anything but — watch this." Slide 2: "Standard bloodwork is designed to rule out disease — not find what's making you feel off." Slide 3: "Functional labs look at hormones, thyroid, gut health, nutrients, and inflammation compared to optimal ranges — not just averages." Slide 4: "I now offer this testing directly to my clients. No referral needed. Results in days." CTA slide: "DM me LABS or tap the link in bio to learn more."
LinkedIn Post
The most common thing I hear from new clients: my doctor said everything is fine. The second most common: but I feel terrible. Both things can be true — because normal in conventional medicine and optimal for how you actually want to feel are not the same thing. I now offer functional lab testing as part of my practice. Instead of guessing, we start with data — hormones, metabolism, gut health, nutrients. It changes everything about how I work with clients. If you're a coach or practitioner curious about offering this — drop a comment or send me a message.
Email Client outreach
Subject line: "Something new I'm now offering" Body: "Hey [Name], I wanted to share something I have been quietly building — and I think you are going to love it. I now offer functional lab testing directly to my clients. These are the deeper panels that look at your hormones, metabolism, thyroid, gut health, and nutrients — the stuff standard bloodwork misses. Why does this matter? Because guessing is expensive. Whether it is your energy, your weight, your mood, or just the feeling that something is off — labs give us a real starting point so our work together actually hits the target. Reply to this email if you want to know more. Talk soon, [Your name]."
Direct Message Follow-up
When someone asks about labs: "Hey, so glad you asked — here is how it works. I offer functional lab testing directly through my practice. You order through me, do a quick blood draw at a local lab, and get results within a few days. I can help you figure out which panel makes the most sense based on what you are experiencing. What has been going on for you?" After they share symptoms: "Based on what you are describing I would probably start with [panel name]. Let me send you the details and we can go from there."
READY TO START

Start offering labs and build a revenue stream you control

You set your pricing. You keep your margin. HealSoma handles ordering, provider authorization, and result delivery — so you can stay focused on your clients.
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