PROGRAM INTEGRATION

Labs are not a product you sell. They are a system you run.

Whether you are a coach, trainer, medspa, clinic, or wellness business — HealSoma gives you the infrastructure to offer functional lab testing with zero overhead, zero compliance burden, and zero operational complexity.

$0

Cost to set up. No medical director, no lab partnerships, no software, no admin.

100%

Of ordering, authorization, and result delivery handled by HealSoma.

$5K+

Additional monthly revenue partners generate at their own pricing.

Browse testing options →

Revenue calculator available below — scroll to explore.

REVENUE CALCULATOR

See what offering labs adds to your business.

Select a panel, set your markup, and choose how many clients you offer labs to each month.

SELECT YOUR PANEL

CLIENTS PER MONTH

5

Includes individual clients, group programs, and communities.

YOUR MARKUP PER LAB

$150

Most professionals mark up $100–$300 per lab.

$750

Additional monthly revenue

$9,000

Additional annual revenue

$1,038

Monthly with provider review (50% uptake)

$12,450

Total annual revenue potential

Based on your selected panel and markup. Results vary.

Three ways to build labs into your business

Labs work with every business model. Pick the approach that fits how you already operate — or combine all three.

MODEL 01

Bundle into your program

Best for coaches, trainers, and program-based businesses.

How it works

You include a lab panel as part of your program onboarding. You prepay HealSoma at your cost. You price the lab into your program fee at your own markup. The client experiences it as a seamless part of working with you — not an add-on they have to decide on separately.

What this looks like in practice

Your 90-day program was $1,500. You add a Foundations Panel, prepay HealSoma $257, price your program at $1,900. Your client gets a data-driven program from day one. You pocket an additional $143 minimum — more if you mark up further — with zero extra selling.

Why it works

Clients do not have to make a separate purchasing decision. The lab is part of the experience. This increases perceived value, reduces objections, and makes your program feel premium and personalized from the first interaction.

Works with: 90-day programs · coaching packages · transformation offers

MODEL 02

Offer as a standalone service

Best for any business model — the most flexible approach.

How it works

You offer lab testing directly to clients outside of any program. Client expresses interest, you recommend the right panel, they pay you your price, you prepay HealSoma on the backend. Clean, simple, fully in your control.

What this looks like in practice

Client comes to you with fatigue and hormone concerns. You recommend Tier 2 at your price point — say $650. You prepay HealSoma $507. You keep $143 minimum. HealSoma handles ordering, authorization, and result delivery. You spend zero time on logistics.

Why it works

No program required. No onboarding process to redesign. You can start offering this to existing clients tomorrow. It also creates a natural entry point for clients who are not yet in a program — labs become the first step in working with you.

Works with: existing clients · new inquiries · one-time services

MODEL 03

Add lab review sessions to your offer

Best for clinics, medspas, and experienced coaches ready to go deeper.

How it works

Once a client receives their results, you offer a paid session to walk through findings together and map next steps. This creates a recurring billable touchpoint that builds directly on the lab investment the client has already made.

What this looks like in practice

Client orders a Tier 3 panel. Results arrive. You offer a 60-minute lab review session at $150–$250. Client also has the option to add HealSoma's provider review for $115 — a licensed provider gives a comprehensive written breakdown. You can offer both: your coaching context plus their clinical depth.

Why it works

The client has just invested in understanding their health. They are more motivated than ever to take action. A lab review session meets them exactly at that moment — high value, high relevance, easy yes.

Works with: any model · highest revenue per client · pairs with provider review add-on

FOR CLINICS AND MEDSPAS

Offering this level of functional testing traditionally requires a medical director, lab partnership agreements, compliance software, and dedicated admin staff — infrastructure that costs tens of thousands annually before a single test is run. HealSoma replaces all of it. You offer the testing. We handle everything behind it. Your only cost is the lab itself.

The client journey, from first conversation to ongoing results

This is what working with a HealSoma partner looks like from the client's perspective. Every touchpoint is an opportunity to deepen the relationship and add value.

1

The conversation.

A client mentions fatigue, hormonal symptoms, a plateau, or just feeling off. You recognize the opening and introduce functional testing naturally using the scripts from the Client Conversations page.

YOU HANDLE

Has the conversation, recommends the right panel, collects payment at their price.

HEALSOMA HANDLES

Nothing yet — this is entirely your relationship.

2

The order.

Your client is ready. You complete a quick form and prepay HealSoma at your wholesale rate—we take it from there, placing the order through our provider network and sending your client everything they need, including their requisition form, instructions, and nearest draw location.

YOU HANDLE

Prepays HealSoma. Sends client confirmation.

HEALSOMA HANDLES

Lab ordering, provider authorization, client communication, draw location coordination.

3

The baseline.

Your client completes their blood draw at a local lab. Results are typically available within 1–2 weeks after testing. This is the data foundation everything else is built on—insight into hormones, metabolism, thyroid function, gut health, and nutrient status.

YOU HANDLE

Set expectations that results take about 1–2 weeks, then follow up with the client once they’re in to review together.

HEALSOMA HANDLES

Result processing and secure delivery to client.

4

The review.

You walk through the highlights with your client — connecting flagged markers to the symptoms they came to you with. If the client wants clinical depth, they add the provider review. A HealSoma licensed provider gives a comprehensive written breakdown of every result. Optional telehealth call available for further support.

YOU HANDLE

Contextualizes results within the coaching or program relationship. Presents provider review option.

HEALSOMA HANDLES

Provider review written report, telehealth coordination if selected.

5

The ongoing relationship.

Results shape everything that follows...training, nutrition, lifestyle, supplementation, program adjustments. Labs are not a one-time event. They are the foundation of a data-driven ongoing relationship. Clients who start on Foundations naturally progress to deeper panels as their health journey continues.

YOU HANDLE

Adjusts the program based on data. Recommends follow-up panels at 90 days or 6 months.

HEALSOMA HANDLES

All logistics for every subsequent order — same seamless process every time.

THE BIGGER PICTURE

Every stage of this journey deepens client trust, increases program value, and creates natural reasons to continue working together. Labs do not just add revenue, they transform the depth of the client relationship.

Plug-and-play program templates

You do not need to redesign your business to integrate labs. Here are three ready-to-use frameworks, copy the one that fits your model and adapt it to your clients.

TEMPLATE 01.

The data-driven 90-day program.

For coaches and trainers running program-based offers.

Week 1 — Baseline lab

Weeks 2–8 — Program built on data

Week 10 — Mid-point check in

Week 12 — Results review + re-test option

WHAT IS INCLUDED

Foundations Panel or Tier 1 at program start
Provider review add-on presented at intake
Mid-program symptom check-in
Optional re-test panel at 90 days to show transformation

REVENUE EXAMPLE

Program fee you set, HealSoma cost $257–$299, provider review optional add-on $115, re-test at 90 days additional revenue.

One client through this template generates multiple lab orders across the relationship.

TEMPLATE 02.

The monthly retainer model.

For ongoing coaching, membership, or retainer-based businesses.

Month 1 — Baseline panel

Month 3 — Progress panel

Month 6 — Deep dive panel

Ongoing — Annual optimization

WHAT IS INCLUDED

Foundations Panel month one baseline
Tier 1 or Tier 2 at month three depending on initial results
Specialty panel DUTCH or GI-MAP if indicated
Annual Tier 3 comprehensive for full picture

REVENUE EXAMPLE

Monthly retainer fee you set, one to two lab orders per client per quarter, provider review add-on each cycle, compounding revenue as client relationship deepens.

Retainer clients who test quarterly generate four or more lab orders per year.

TEMPLATE 03.

The clinic and medspa integration model.

For medspas, wellness clinics, and multi-service businesses.

Intake — Functional baseline

Treatment — Data-informed protocol

30-60 days — Follow-up panel

Ongoing — Annual panels

WHAT IS INCLUDED

Foundations or Tier 2 at intake before treatment begins
Protocol designed around lab findings
Follow-up panel to measure treatment response
Annual comprehensive panel for prevention and optimization

REVENUE EXAMPLE

Zero infrastructure cost — no medical director, no lab partnership, no compliance software, no admin. HealSoma handles all ordering and authorization. Every lab ordered above your HealSoma cost is pure margin.

Clinics and medspas using HealSoma replace tens of thousands in annual infrastructure costs, immediately.

MAKE IT YOURS

These are starting points not rigid systems. Mix and match based on what your clients need. The only rule is that labs come first, data before guesswork, always.

Natural upgrade paths, how to grow revenue within every client relationship

The best upsell never feels like a sale. These are the moments where offering more is genuinely the right thing for your client, and for your business.

From Foundations to a higher tier

TIER UPGRADE

WHEN TO OFFER

Results from the Foundations Panel flag hormone or thyroid markers. Client is motivated by what they found and wants to go deeper.

Your Foundations results are showing some patterns around your hormones and thyroid that the panel does not go deep enough to fully explain. Tier 2 is the natural next step — it includes everything you already ran plus the full hormone and thyroid picture. Want me to get that ordered?

This never feels like an upsell — it feels like the obvious next step based on their data.

Provider review at result delivery

ADD-ON

WHEN TO OFFER

Results arrive and client has multiple flagged markers, wants clinical context, or you want to give them the deepest possible support without doing the interpretation yourself.

Your results are in and there is a lot of really valuable information here. I can walk through the highlights with you, and I would also recommend adding the provider review. A HealSoma licensed provider gives you a full written breakdown of every flagged marker, what it means clinically, and exactly what they recommend. It is the clinical layer on top of everything we do together.

Present this as support, not a product. Most clients say yes immediately.

Telehealth call for deeper support

ADD-ON

WHEN TO OFFER

Client has received their provider review and has follow-up questions, wants personalized guidance, or results reveal something they want to discuss directly with a licensed provider.

If after reading the provider report you want to talk through it directly with the provider, there is an option to book a telehealth call. It is completely optional, but if you want personalized guidance beyond the written report, it is a really valuable next step.

This closes the loop on the clinical experience. Clients who book the call report the highest satisfaction of any HealSoma touchpoint.

The 90-day or 6-month re-test

RETEST

WHEN TO OFFER

Client has been implementing changes based on their results for 90 days or more. Progress is visible. This is the moment to show them the transformation in their data.

You have been doing the work for 90 days now and I want us to actually see what has changed internally. Running the same panel again shows us exactly what has shifted — it is one of the most motivating things a client can experience. Want to get that scheduled?

Re-tests are one of the highest conversion moments in the entire client journey. The client is already bought in — this is just the natural next chapter.

FOR COACHES AND TRAINERS

Every client who orders a lab is a candidate for a tier upgrade, a provider review, and a re-test. Three additional revenue touchpoints per client — without acquiring a single new one.

FOR CLINICS AND MEDSPAS

Your clients are already investing in their health with you. Labs give you a data-driven reason to deepen that relationship at every visit — and a premium service offering that requires zero additional infrastructure to deliver.

No medical director. No lab partnerships. No compliance software. No admin overhead. No hiring. HealSoma handles every piece of the infrastructure — you bring the clients and set your price. The only thing left is to start.