The opener
You are putting in the work. Testing shows us what is happening on the inside, so we can stop guessing and train smarter. I can set it up right here.
Four moments to use it
A plateau.
A new client intake.
When they mention energy, sleep, or recovery.
A program renewal.
When they hesitate
Launch email
Send this to your current client list.
Subject: Something new for your training
Hi [Name],
I have added something I am really excited about: lab testing, right through [Business Name].
If you have ever hit a plateau, felt run down, or wondered why progress stalled, testing gives us real data about what is happening on the inside. No separate doctor's appointment needed.
Reply to this email or ask me at your next session, and I will help you get started.
[Your Name]
Follow-up email
Send this to anyone who took your assessment but has not ordered yet.
Subject: Your next step
Hi [Name],
Thanks for taking the assessment. You are already ahead of most people by asking these questions.
If you would like to move forward with testing, I can set it up for you. Just reply here, or book a quick call and we will talk through which option fits your goals.
[Your Name]
Social posts
Short captions for Instagram, Facebook, or LinkedIn. Pair each with a photo of your space or your team.
Training hard but stuck? Sometimes the answer is not more effort. It is better information. Lab testing is now available here. Ask me how.
Your workouts tell me how you move. Lab testing helps us see what is happening on the inside. Now offering it right here at [Business Name].
No referral. No separate appointment. Just real data to guide your training. Lab testing is now part of what we offer.
Plateaus are frustrating. Guessing is worse. Let us get you a real baseline. DM me to learn more.
New this month: lab testing at [Business Name]. Simple to start, and it makes your plan more personal. Link in bio.
Story and reel scripts
30 seconds, talking to the camera. Keep it natural.
Reel 1: The plateau
If you are training hard and not seeing results, this is for you.
Sometimes the issue is not effort. It is what is happening inside. Now I offer lab testing right here, no doctor's appointment needed.
Ask me about it at your next session.
Reel 2: Why I added testing
I just added something new to my business, and here is why.
My clients work hard, and I wanted us to stop guessing. Testing gives us real data to build your plan around.
Link in bio to get started.
Offer ideas
Launch pricing. Offer a special price for your first ten clients who test this month.
Bundle it. Include testing in your next training package or challenge.
Retest at 90 days. Offer a second test after 90 days so clients can see their progress.
A one-page client handout and Canva templates are coming soon. Questions? Email hello@healsoma.com