Partner Resource
Talking to your clients about testing
Scripts for introducing lab testing in your own words. Your client does not need to know the backend. They just need to know what testing can do for them, and that they can finally access it.
Context
Two gates kept clients out
Gate 1
The appointment
Functional labs usually meant finding a functional medicine doctor and paying $300 to $500 or more out of pocket just to get them ordered.
Gate 2
The price of the test
The same panels often cost two to three times more through a traditional practice.
You remove both gates. That is the real value you offer: not just a test, but access your clients did not have before.
When a client says "this sounds expensive," ask if they have ever tried to see a functional medicine doctor. The conversation shifts right away.
Script
The core opener
Most clients have had standard bloodwork and been told everything looks normal. Start there.
Have you ever had bloodwork done and been told everything looks fine, but you still did not feel right? Standard tests look for disease. Functional testing looks at how well things are working. This kind of testing used to require a functional medicine appointment that could cost $300 to $500 before you even got to the test. I offer the same panels directly through my practice, at a fraction of that cost.
Have you ever had bloodwork done and been told everything looks fine, but you still did not feel right? Standard tests look for disease. Functional testing looks at how well things are working. This kind of testing used to require a functional medicine appointment that could cost $300 to $500 before you even got to the test. I offer the same panels directly through my practice, at a fraction of that cost.
Scripts
When to bring it up
When they are stuck
"When things are not adding up, there is often something going on underneath. Functional testing can help us see more of the picture, and you do not need a separate appointment to get it."
When they mention fatigue, sleep, or mood
"Those things often have something underneath them. Testing can look at hormones, gut health, nutrients, and inflammation, so we are not guessing."
When they ask about supplements
"Before we guess, let us test. There is a panel that looks at your actual nutrient levels, so we know where the gaps really are."
At intake
"One thing I offer is functional lab testing. It gives us a real baseline, so we are building on data, not guesses."
When they say they have wanted to try it
"Most people who want this never get it because of the appointment cost. I offer access directly, at a fraction of that."
Scripts
Scripts for your practice
Data that makes your coaching more precise.
"Sometimes the plan is right, but the body is not responding the way we expect. Testing helps us see why. I offer it directly, so you do not need a separate doctor's appointment to get it ordered."
Data that makes your coaching more precise.
"Sometimes the plan is right, but the body is not responding the way we expect. Testing helps us see why. I offer it directly, so you do not need a separate doctor's appointment to get it ordered."
Scripts
When a client pushes back
Not sure which panel fits a client? Ask Soma in your dashboard. Questions? Email hello@healsoma.com